Lucas Teixeira Gonçalves

• Sole PM for 4 monetization products at Brazil's largest online bus-ticket marketplace: dynamic low-fare pricing, service fee, coupons/vouchers, internal cross-squad admin platform.
• Grew the core low-fare product +66% GMV YoY (+37% contribution margin) in my first year owning it; operational inefficiency down from 1.20% to 0.63% of GMV, inventory occupancy up to 100%.
• Key player — named by the Commercial team — in the company's largest seat-inventory deal in recent years (carrier visits, proposal building).
• Designed and ran the company's first incrementality A/B test (17 routes, 8,400+ users): +123% conversion, +54% GMV — now a documented B2B negotiation asset; built the permanent experimentation infra (Unleash + Amplitude).
• Closed the low-fare cancellation gap from +4–5 p.p. to <1 p.p. (11.7k cancellations avoided in ~2 months), beating the initiative's 12-month goal ~10 months early — own diagnosis, flow redesign, counterfactual measurement.
• Rebuilt the squad's PM workflow AI-native — 14 custom Claude Code skills covering the full cycle from analysis and discovery to spec, GTM and impact analysis (27 PRDs, 25 ADRs, 15 specs in a quarter); mentor PMs and engineers company-wide.

• Turned around the Billing squad (no PM, demotivated team): cut invoicing time by 50%, stabilized revenue accounting and integrated the ERP (NetSuite); promoted to Senior in ~9 months.
• Invited to also lead the Pricing squad while still running Billing — took over the core low-fare product mid-audit; former owner called my arrival a turning point.

• Owned the system that commissions all of XP's partner offices — 12,000+ advisors, 600+ offices — at Brazil's largest investment platform.
• Defined the advisors' mobile-app roadmap; growth strategy against the web heavy-user base lifted monthly active users by 16%.

• Orchestrated the migration of 1M+ customers between critical systems — roadmap, system requirements and quality criteria.

Data analysis to identify opportunities, impact mapping, and business-plan workshops.

Helped 100+ content creators build, price and launch educational products (communities, courses, mentorships).

Neural-network models for image dehazing; 3 international publications, 2 awards at SIBGRAPI 2018.